Account Based Marketing
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At its core, Account based marketing or ABM is a highly targeted strategy that works hand in hand with Inbound marketing. The account-based approach allows you to better align your marketing and sales resources, enabling you to identify, target and engage with high-value prospects. By personalising the buyer’s journey and tailoring your content and communications to those ‘top-tier’ accounts, ABM provides strong returns on your investment.
Target ‘top-tier’ accounts
Target, engage with, and convert high value prospects by putting your brand in front of the right decision-makers.
Time is money
Reduce how long it takes to nurture the most profitable leads, and reduce the time taken per lead during your sales process.
ABM focuses on generating quality inbound opportunities with the most important people, and building good relationships.
What are the benefits of ABM?
- The ultimate marketing strategy to bring in your biggest accounts.
- Enjoy better marketing and sales alignment
- You’ll achieve measurable return on investment
- Maximise your business relevance with ‘top-tier’ accounts
- Expand your business through better client relationships
- Deliver consistent customer experiences
- And streamline your sales cycles
Don't just take our word for it
We didn’t know about ABM until we worked with the team at Xtra Mile. The principles of this methodology just make sense and are supremely powerful.
Ready to focus on the accounts that matter most?
Let’s have a chat, simply complete the form or give us a call on 01274 062039