The driving force behind Inbound
In the digital decade your prospective customers are able to make more buying decisions online than ever before, and content marketing is the absolute best way to attract, engage, and convert them. Content marketing is a proven marketing strategy at the heart of Inbound success, engaging with and nurturing leads throughout their entire buying journey. It’s about so much more than just pressing the publish button and placing content. And that’s where we come in, to walk you hand in hand along your content marketing journey.
Generate more leads
Attract prospects with customer centric content that nurtures them along the buyer’s journey.
Boost online visibility
Make search engines love you, with content infused with SEO best practice.
Become an industry thought leader
Create content that highlights your business’ expertise and become an authoritative voice in your industry.
Our approach to content marketing
At Xtra Mile Marketing, we start by developing a deep understanding of your ideal customer, because all your content should be designed with them in mind. We then create kick-ass customer centric content, underpinned by research, to engage, entertain and start meaningful conversations with them. Content without data is just colouring in though, so by analysing and learning from the data we’re able to adjust as we go for outstanding results.
By positioning your business as an industry thought leader through content marketing, we’re able to supercharge your brand power both with your prospects and search engines. This not only boosts your online visibility and brand awareness, but helps you attract new customers and continue to delight your existing ones.
Expertise, products and services
At its core, the purpose of Content Marketing is to help your audience learn about your expertise, products, and services, and then nurture them to becoming customers. We’ll help you drive this message through valuable and targeted written, audio, visual and downloadable content on a variety of channels such as:
Don't just take our word for it
Xtra Mile Marketing have a fantastic team of young designers and word-smiths that understand what’s needed to make your content pop and help our business get found online.
From social media graphics and posts, to blogs, videos, podcasts, awards applications, case studies and more, Xtra Mile Marketing have delivered excellence for our business.
Would a content marketing strategy benefit you?
Let’s have a chat, simply complete the form or give us a call on 01274 062039