Content that creates action
Learn how to use buyer personas to attract, engage and convert customers
Download our FREE How to Create Buyer Personas For Your Business ebook
72% of marketers say content marketing increases both leads and engagement.
70% of marketers are actively investing in content marketing.
SEO is important because 95% of people only look at the first page of search results.
The digital decade.
2020 has seen a giant leap forward with the world becoming more digitally literate than ever before.
Home became work and a new level of online awareness and intelligence resulted.
New trends and habits emerged; the way we source information, trial products and purchase services. Digital channels have been evaluated and reviewed with websites and social media platforms becoming the new shop window. And our digital content has become the critical tools used to achieve our goals.
From attracting strangers to closing a sale, high quality and engaging content impacts audience decision making more than any other technique.
Would a content marketing strategy benefit you?
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Expertise, Products and Services
The core purpose of Content Marketing is to help your audience learn about your expertise, products and services.
You’ll drive your assets by sharing targeted written, audio, visual and downloadable content through multiple digital channels like:
content is king
Having a kick-ass website that’s all singing and all dancing is one thing, but what's the point if no one is looking at it?
So create a strategy that keeps your ideal customer at its centre helping you to attract visitors, engage with leads and delight customers through targeted content.
Your content should reinforce that you're an expert in your field, an influencer and that your expertise and services will help solve your customers' problems. So first and foremost we always start with your audience.
Buyer's journey content tools
With a strategic audience first mindset we’ll look to understand your targeted audience's motivations, pain points and buying journey. This will help us to shape the right tactical approach and choose the perfect set of content tools to engage with your audience.
Video (brand story telling)
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